LOWE, Bangkok found a way to do something creative with Direct. [via Ad Goodness] …
See No Evil
Jane Sample and Ad Broad consider morality in the context of an ad career. Jane says: I can see how some people think we are evil. But we are not evil. The majority of the people who work in advertising are extremely intelligent and empathetic people who CARE about the world and the people in it, we just like advertising. I know many people who work in advertising and are extremely passionate about “giving back” …
Omaha Rocks
The inside back cover of Spin Magazine's July issue profiles "Omaha—Rock City." It's clearly an editorial segment from Spin, but the line between lifestyle content of this sort and a paid advertisement is pretty thin. Whatever the intention, it's a Chamber of Commerce type listing for Omaha's music business. The feature mentions artists Simon Joyner, Tilly and the Wall, The Show is the Rainbow, Outlaw Con Bandana, …
Media Buying Efficiencies Found
Publicis on Wednesday unveiled a new digital-advertising system that links together technologies from Google Inc., AOL, Microsoft Corp. and Yahoo Inc. The system connects Publicis's media-buying agencies with the ad space sold by the Web giants, according to The Wall Street Journal. "We are putting the four competitors around the same table," and "that will drive prices down so that we are using the money of our …
John McCain Embraces Advergaming
Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here's my Wednesday gift to you: Pork Invaders! …
When All Else Fails…Make A Funny
[via From the Bottom of Everything] …
Big Spaceship Wants To Beam Up More Credit
To be perfectly honest, I don't know much about the HBO "Voyeur" thing that won a lot of Lions last week. Seems that it involved a lot of production in all kinds of media. But apparently, an agency that worked with BBDO to produce the idea thinks it deserves more credit. From Ad Age: In an interview, Michael Lebowitz, co-founder and CEO of Big Spaceship, one of the shops instrumental in executing "Voyeur," criticized …
Continue Reading about Big Spaceship Wants To Beam Up More Credit →
I’d Like My Reward Now
American Copywriter left a telling comment on Gods of Advertising. Let's take a look: There are light and dark sides to everything. It’s good celebrate exceptional creative. But there’s no perfect way to do it. And without results attached, well, it’s really about what’s wonderful in and of itself, yes? Are scams a sin? Without question. But unlike poaching no one dies. And, while it’s easy to shake your head about …
