According to Shoot, Element 79 hired director Baker Smith of harvest in Santa Monica to make this “viral video” for Gatorade. The catch is amazing, but so is the fact that Gatorade just barely makes an appearance.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.