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Advertising News and Know-How

Advertising News and Know-How

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Foraging for Meaning: Hunters & Gatherers Work the Web

Rick Myers points to an interesting piece about how we read online by Slate's Michael Agger. Near the end of the piece, there's a link to "Hamlet's Blackberry: Why Paper Is Eternal" by William Powers. Here's a clip from Powers' 74-page document: Paper is the most successful communications innovation of the last 2000 years, the one that has lasted the longest and had the profoundest effect on civilization. One can …

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Newspaper Editors Also Pissed at AP

Bloggers are not the only people pissed off at Associated Press these days. According to The Wall Street Journal, a growing cadre of newspaper editors are upset with the 162-year-old newsgathering cooperative. Some newspapers have attempted to reduce their reliance on the AP. This past spring, prompted by unhappiness with the AP's fees and reduced coverage of state and local news, the eight largest newspapers in Ohio …

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McKinney Is Free At Last

You can't put a price on freedom, unless you're an independent agency working to free yourself from the clutches of a holding company. According to Ad Age, McKinney, the Durham, N.C.-based agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent. "This has been a very long-term interest of mine and our team here," said Brad …

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Paint By Numbers Design Rules

BusinessWeek canvassed a broad range of Internet luminaries to discover the design rules they live by. 1. Thou shalt not abuse Flash. 2. Thou shalt not hide content. 3. Thou shalt not clutter. 4. Thou shalt not overuse glassy reflections. 5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels. 6. Thou shalt worship at the altar of typography. 7. Thou shalt create immersive …

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Doctors Look To YouTube To Boost Sales

Recently, I completed a series of videos to help a friend of mine promote his book. The videos have gotten him other publicity and also garnered an uptick in book sales. Today's New York Times reports that doctors are also using YouTube--and giving discounts to patients for an endorsement: Last year, Cynthia Goodstein was struggling to figure out how to pay for a face-lift. During a consultation with Dr. Payman …

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