According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi.
The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad campaigns.
Euro RSCG KLP, who brokered the deal.
As well as making and performing music at Bacardi’s “B-Live” concerts, Groove Armada will take part in a yearlong fly-on-the-wall television documentary and produce six radio shows — all about the life and travels of Messrs. Cato and Findlay.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.