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Advertising News and Know-How

Advertising News and Know-How

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Advertising Pizza To Aliens (and People Flying Into DIA)

There's a lot of creative work going on in the out-of-home category. Now, Papa John's is getting in on the act by creating a "crop circle" near Denver International Airport. According to The Denver Post, the move is meant to promote Papa John's new whole-wheat crust made from Colorado-milled grain. Papa John's enlisted artist Stan Herd, who has more than 20 years of experience in "crop art," for a pizza-based design …

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Mac Rumors More Lucrative Than Practicing Medicine

The New York Times wrote a pithy headline, "My Son the Blogger," for their piece on Arnold Kim, publisher of MacRumors. The headline fits, since Kim has decided to stop practice medicine in order to pursue his blog full time. When he told his father, also a doctor, about the decision, Dr. Kim was pleased that “he was very supportive of it, which was sort of surprising to me.” Dr. Kim was bringing home a six-figure …

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Garfield Takes On Wren

Say what you will about Bob Garfield, but his column does get the attention of the ad industry. And this week's column, An Open Letter to John Wren, will certainly get attention, as he addresses the CEO of Omnicom about some not-so-subtle gay bashing in this Snickers spot done by AMV BBDO in London. The entire letter is worth reading, but here is the last part, which gets at the ultimate point: Since you are the …

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Car Parked. Vacation Cancelled.

Nielsen has been talking to shoppers in effort to determine how the economic slowdown is changing behavior. They found that nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007. courtesy of Flickr user, Jim Forest “Consumers are altering their driving and spending habits at dramatic levels,” said Todd Hale, senior vice president, Consumer & Shopper Insights, The …

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Walkin’ The Line

There are a lot of interesting points (and comment counterpoints) in this post at The Daily (Ad) Biz, talking about "below-the-line" agencies attempting to cross over. Here's a snippet: It seems that every company with a Photoshop license seems to think that they are an ad agency…like this partner agency that I am working with. They are a below-the-line/brochure shop and every time they present new creative, they …

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For Whom The Belt Tightens

According to Ad Age, Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it's looking to find some of those savings in marketing. According to The Wall Street Journal, General Motors, the nation's fourth largest advertiser—they spent $2.1 billion last year—will also be making deep cuts. GM cut their ad spend by 24% from 2005 to 2006, and another 7.7% from 2006 to …

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