Not Mad Men & Women

Washington Post business section editors thought it might be fun to gather some present day ad people in a room and ask them about AMC’s “Mad Men” while taking their photos.

The writer on the job also had a good time, as evidenced by this nostalgia-laden missive.

In 1960, the ad industry was a Gotham-based priesthood. Advertisers bowed before the adman’s implied knowledge of consumer desire, bolstered by his expertly delivered rap, peppered with trendy pseudo-psychology.
Today, improved consumer research — including instant and deep feedback on the Internet — has sapped much of the priesthood’s power. Advertisers and consumers are both savvier, the Washington ad execs said.

That damn internet screws everything up. Someone pull the plug.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.