Not Mad Men & Women

Washington Post business section editors thought it might be fun to gather some present day ad people in a room and ask them about AMC’s “Mad Men” while taking their photos.

The writer on the job also had a good time, as evidenced by this nostalgia-laden missive.

In 1960, the ad industry was a Gotham-based priesthood. Advertisers bowed before the adman’s implied knowledge of consumer desire, bolstered by his expertly delivered rap, peppered with trendy pseudo-psychology.
Today, improved consumer research — including instant and deep feedback on the Internet — has sapped much of the priesthood’s power. Advertisers and consumers are both savvier, the Washington ad execs said.

That damn internet screws everything up. Someone pull the plug.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.