Advertising News and Know-How
By David Burn
Days before Tour de France started last month, Columbia Sportswear scored a sponsorship coup by picking up the pieces for Team High Road--the cycling team that was dropped by T-Mobile after 16 years. According to The Oregonian, Columbia's Chief Executive Tim Boyle said, "The sponsorship was an unqualified success by any measure." The team's five stage victories thrust Columbia's name and the yellow-flared trademark …
Continue Reading about Columbia Makes An Impression On Cycling Fans →
By David Burn
I love when the creative darlings tackle experiential marketing and content. Their adoption lends gloss to the categories and makes it all the more likely that the practices will become mainstream over time. According to Ad Age, Mother is extremely active in these pursuits. For Pot Noodle, the London agency has created a branded musical, which will open at the Edinburgh Fringe Festival on Aug. 1. For Eurostar (the …
By David Burn
What do you think about when the words "Country First" are attached to an ad? John McCain, who has adopted this tag as his campaign slogan, would like you to think that he's a patriot genuinely concerned with your problems. Yet, there are so many ways to read this line. I read it like this: What does "Country First" mean to you? …
Continue Reading about Finding Meaning Where There Is None →
By David Burn
This Stride Gum ad caught my attention (in Rolling Stone) because it's a good example of interactive print. The copy encourages readers to chew six pieces of gum and place the remnants in the circles shown, an act which will make the unsavory image go away. …
Continue Reading about Interactive Doesn’t Mean Online, It Means To Play With →
Here in Atlanta, this is a big 'un. From Adweek: The Home Depot is contacting consultants as it prepares to review all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, according to sources. Might be hard for some of you to believe, but Home Depot was once a great company to work for and shop at, and its founders have done wonderful …
Continue Reading about Home Depot About To Repair Its Marketing →
By David Burn
I'm a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK. We Heart Stuff describes the grass flip flops as an "ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long." What this has to do with donuts, I can't say. …
Continue Reading about Do Let The Grass Grow Under Your Feet →
By David Burn
Dan Wieden made a speech to the wing nuts who work for him before W+K moved to their new offices in Portland's Pearl district. I've read it before, but today I read it again. W+K puts "the work" first and it shows. The work comes before the client/agency relationship and before the people who do the work. Wieden describes why this makes sense: In big agencies, the client/agency relationship is the most sacred thing. …
By David Burn
The Kansas City Star reports that VML is on a tear. New VML clients include the Cartoon Network, ESPN, Hallmark, Jägermeister, Petsmart and Kansas City Power & Light. Agency president Jon Cook declined to put an exact dollar on additional billings, saying only that it was “millions of dollars.” Cook said the agency has added 40 employees in the past three months and is “aggressively looking for more staff for our …
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