Finding Meaning Where There Is None

What do you think about when the words “Country First” are attached to an ad?
John McCain, who has adopted this tag as his campaign slogan, would like you to think that he’s a patriot genuinely concerned with your problems. Yet, there are so many ways to read this line. I read it like this:
faith_hill_country.jpg
What does “Country First” mean to you?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.