Link Love Needed To Mellow The Bitter

The Ad Contrarian, a.k.a. Bob Hoffman, ceo of Hoffman/Lewis, is fishing for links. But not in the typical groveling manner.

Can you imagine that not one of these creepy low-life bloggers would include your and my absolute favorite blog on their blog roll?
And do you know who these bloggers are? We’re talking here about people who can’t spell; who can’t produce a simple declarative sentence; who wear bicycle shorts; who think “douchenozzle” is funny; who write about Search Engine Optimization; who use words like “engagement” and “monetize”; who have cell phone holsters; who attend “off-sites” and “branding summits”; who sit around hotel bars in leather pants; who drink vitamin water and do pilates; who don’t have the balls to use their real names; whose only writing skill is to cut and paste other peoples’ mind-numbing jargon; who wear their hats sideways;

The ramble rambles on, but I think his point is established.
By the way, Hoffman wrote a book called The Ad Contrarian and he’s making it available for free on his site.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.