Tough Times for Newspapers Continue

The Wall Street Journal is reporting that Donald Newhouse of Advance Publications is looking to sell the Newark Star-Ledger.
The Star-Ledger is the 15th-largest newspaper in the country by weekday circulation, and the biggest paper in Advance’s stable.
“This was a very difficult decision to make,” Mr. Newhouse said in an interview. “We have never sold a newspaper, from my father’s time to my time.”
Newhouse is one of the richest men in the world, with a net worth valued at more than $7 billion. His brother, Si Newhouse, who runs the family’s magazine division is also worth $7 billion.
The notoriously private brothers don’t like to talk about their family business.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.