Tough Times for Newspapers Continue

The Wall Street Journal is reporting that Donald Newhouse of Advance Publications is looking to sell the Newark Star-Ledger.
The Star-Ledger is the 15th-largest newspaper in the country by weekday circulation, and the biggest paper in Advance’s stable.
“This was a very difficult decision to make,” Mr. Newhouse said in an interview. “We have never sold a newspaper, from my father’s time to my time.”
Newhouse is one of the richest men in the world, with a net worth valued at more than $7 billion. His brother, Si Newhouse, who runs the family’s magazine division is also worth $7 billion.
The notoriously private brothers don’t like to talk about their family business.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.