College is beer—a fact that annoys some congressmen, college presidents, college coaches and athletic directors. While they can't stop students from drinking, they did ask the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events. This week in Indianapolis, NCAA's Division 1 executive committee said, "no." Brewers and ad groups have said that while youths play the games, NCAA events are viewed by …
Wer’e Not In Sao Paulo Anymore
According to The Wall Street Journal, officials in Dubai are negotiating with international and local companies over naming rights for two dozen mass transit stations. Dubai's Roads and Transport Authority is offering naming rights for 23 of the planned 47 metro stops, as well as for the two metro lines themselves. A rider on the new Dubai system might someday be getting off at, say, the Citibank stop on the Nike …
Ad People Are Creative People (mostly)
When presenting agency capabilities, how often do you stretch beyond the org chart? Sure, you determine some points of difference and place catchy epigrams on Power Point slides, but these steps, although necessary, don't properly capture your company. How could they? You need human beings for that job. The Wall Street Journal has an interesting story, where Atlanta shop SuperGroup was pitching The Weather …
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Nike On A ?uest
There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove's world, gold records are commonplace. But yor own kicks from Nike...now that's status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all these kicks on the Sprite Liquid Mix Tour in the summer of 2004. i said to my stylist …
NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt
[via Tim Nudd at Adfreak] …
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Friends Don’t Let Friends Click Banners
Can we make a better ad banner? Or would that be like making better liver and onions? Microsoft-owned agency, Avenue A/Razorfish is betting on the former. According to Brian Morrissey at Adweek, the agency is testing new Web display units that weave the social-media features popular on many sites directly into banner ads. Shiv Singh of Avenue A/Razorfish said efforts like this are part of an industry-wide effort to …
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GM Wants More Efficiency Out Of Its Ad Agencies
The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The owner of Cadillac and Chevrolet works with dozens of agencies around the country, including Publicis Groupe's …
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In the “Did You Know?” Category
The New York Times takes note of the above ad created by Santo, an Argentine agency. “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers of this fact.” In other words, this is a spot made from research, not creativity. …
