An ad currently running in New York City for Manhattan Mini-Storage. …
The World’s Local Bank Friendlies Up To New Yorkers
HSBC. Is it another ad agency you've never heard of? Nope. It's a British bank you're probably never heard of. According to The New York Times, HSBC is about to make some noise in noisy New York, by buying out all the ad space in an entire issue of New York Magazine. Given the recent turmoil in the banking industry, one could see it as a case of bad timing. Is the American public really in the mood for an aggressive …
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Look What Passes for “Radical” These Days
The Goat Blog on High Country News points to the fact that the above ad was rejected by ABC. That's pretty tough action from the "liberal media." I suppose they don't want to upset any of the well-paying energy companies who are busy greenwashing the airwaves. WeCanSolveIt.org asks that you let ABC know how you feel. They even type the words that you presumably feel into a text box ready to be electronically …
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Dave’s Redemption Is NW Bread Lovers’ Salvation
I picked up a loaf of Whole Grain Spelt bread made by Dave's Killer Bread at the store on Friday. I didn't look closely at the branding when I purchased it, but now that it's home and I'm eating toast, I can see what a story Dave has to tell. The Oregonian made a five minute video segment on Dave and his brother, Glenn, who heads up the family business, Nature Bake. Dave's Killer Bread is a new Nature Bake …
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Free From The Tyranny of Green
Kevin Roberts, CEO of Saatchi, is getting creative with how he sees green. Martin Luther King didn’t say, “I have a nightmare.” He said, “I have a dream”. I believe that until people feel inspired emotionally with the potential of sustainability, we’ll simply keep running on the spot. After all, sustainability means nothing less than a revolution in how people will live and the biggest business opportunity of the …
She Said, She Said
Doug Lowell of ID Branding is a big fan of Seattle's Wexley School for Girls. This place - hard to call it merely an advertising agency - is one of a handful in the country that gets the new model of media-agnostic brand experiences. Portland Ad Fed present Ian Cohen and Brian Marr from Wexley for lunch on Nov. 6th at The Nines Hotel. Lunch is $45 for PAF members and $60 non members. …
Advertising 2.0 Looks At All That’s New In New Media
I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten, a Professor at Longwood University. Tuten attempts to explain …
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I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run
Why do a category sell here? Wouldn't you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way? From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that's their strategy it's a decent approach, but the copy here is too vague to truly support that position. …
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