I called it. From The Atlanta Journal-Constitution: Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations. The company will also close stores in Macon, Warner Robins and Athens. The store locator on the Circuit City Web site now lists only three stores within 100 miles of Atlanta — Rome, Columbus and Chattanooga, Tenn. The company said in a …
Women Like To Get Things Done Online
According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online. Microsoft, Mindshare and Ogilvy & Mather have been studying women they call "digital divas." Let's examine some of their findings: "There are women we found who actually have standing orders with Amazon for their toilet paper," said Beth Uyenco, global research director at Microsoft. Shopping for laundry detergent, …
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Don’t Mess With Californication
Microsoft has its take on the "I'm a Mac" ads, and so does Vote No on Prop 8. [via Mickipedia] …
An Argument For Subliminal Brand Exposure
Ad People, Like All People, Are Sometimes Right As Rain
Since it's a political season, we've dedicated a fair bit of space here to political ads and also to what Alan Wolk calls NASCAR blindness. Wolk says, NASCAR blindness is "the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else is." It's a topic that the daily (ad) biz picked up on, as well. ...we in advertising are supposed to know the …
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Internet Famous -> Internet Rich
According to ValleyWag, if you write about Kevin Rose of Digg, "traffic to your magazine's website will soar." AdPulp doesn't have a magazine, but what the hell, we'll give it a try, for we want to snare the almighty ad dollar just as much as anyone else. Bonus link: Inc. cover story on Kevin Rose, the man who drives traffic to magazine's websites and maybe a blog or two. …
Doberman of an Attack Ad, Bites CDs on Ass
Freelance copywriter, Jay Kaskel, has been making Robo calls to Minneapolis creative directors in what he calls "a shameless, blatant attempt at self promotion." Instead of hanging up on the robot, the CDs on the receiving end have suggested he send the voice file to "the blogs" and enter it in upcoming award shows. "It's topical, if nothing else," says Kaskel. By the way, check out Kaskel's resume. I've never seen …
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Subliminal? Not If You’re On Their Network.
When Coffee Company in The Netherlands wanted to motivate all the wifi moochers in their midst to actually buy coffee and pastries, they turned to THEY for help. THEY, a new agency formed from the ribs of KesselsKramers and BBDO, came up with a pretty nice media placement idea. Other lines in the campaign include the questions: HaveYouTriedTheCarrotCake? and BuyCoffeeForCuteGirlOverThere? …
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