Women Like To Get Things Done Online

According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online.
Microsoft, Mindshare and Ogilvy & Mather have been studying women they call “digital divas.”
Let’s examine some of their findings:

“There are women we found who actually have standing orders with Amazon for their toilet paper,” said Beth Uyenco, global research director at Microsoft.
Shopping for laundry detergent, toilet paper or diapers are the three items women in the study hated shopping for most.
Graceann Bennett, managing director-strategic planning for Ogilvy & Mather/Chicago, said, “One of the things [marketers] can do for some of these busy women is take something off their list.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.