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Advertising News and Know-How

Advertising News and Know-How

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Heard It In A Love Song, Can’t Be Wrong

Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan's Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That's …

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Today In Twitterverse: Reporters Report

@brianstelter of The New York Times took note of @onemoreryan's tweets last week as they related to CNN's proposal to offer an alternative wire service to newspapers across the country. Apparently, The Spokesman-Review editor was using Twitter to "broadcast" his opinions from inside CNN headquarters, a practice that Stetler (and presumably CNN) questioned. CNN, a division of Time Warner, invited several dozen …

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McCann Invites Clients To Its Barrio

McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann's move comes as multinational companies increasingly consider such "emerging consumers" as a big opportunity. But these consumers' tastes, habits and needs remain largely an enigma to global …

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The Information Age Marketing Plan: Personalize Content, Deliver It To The Customer’s Preferred Screen, Generate Meaningful Dialogue, Repeat

Northwestern University's Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then Moser-Wellman frames …

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A Window Into the Pain People Are Feeling

Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic's Chicago manufacturing plant, protesting their abrupt firing last week. The workers--some of whom have 25 years of service at this company--are demanding severance and …

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Outstanding Mission Statements: 14th in a Series

Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they're in. Our mission, "Serve With Love" is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and: Reach out Start a conversation Share a …

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Have Data? Display It For Maximum Benefit.

New York Times Sunday Magazine writer, Virginia Heffernan, examines what it means to be a content creator in today's suddenly democratized media environment. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it's not possible to translate or extend traditional analog content like news reports and soap operas into …

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