Advertising News and Know-How
By David Burn
Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they're in. Our mission, "Serve With Love" is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and: Reach out Start a conversation Share a …
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By David Burn
Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff. …
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By David Burn
New York Times Sunday Magazine writer, Virginia Heffernan, examines what it means to be a content creator in today's suddenly democratized media environment. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it's not possible to translate or extend traditional analog content like news reports and soap operas into …
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By David Burn
While you do not want to be on a car account today, working on just about any brand in the adult beverage category provides a degree of comfort. Take Brown-Forman's Jack Daniel's Tennessee whiskey--the product is flying off the shelf at retail and on-premise. Investors generally regard spirits as a stable product in tough economic times and they drove the company's shares 9% higher on Friday to $48.34, according to …
So last night I went to the movies (saw "Slumdog Millionaire" which is excellent) and this played during the previews: A video promo for the National Guard, with a song called "Citizen Soldier" by 3 Doors Down. You can see a better quality version here. On the big screen, it's an amazing piece of video, combining the past and the present in stunning imagery. And a very interesting way to promote the National Guard. …
By David Burn
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for "marketing in a tough economy." Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That's what we're in business to do. …
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By David Burn
Let's talk infrastructure. Is there any doubt that the nation's citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he's pushing for action this month on a plan to offer free, pornography-free wireless Internet service to all …
By David Burn
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC "should we bother with it." Word is the cuts won't affect Mr. Diller's latest start-up, Tina Brown's "The Daily Beast," College Humor or the personal finance …
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