Heard It In A Love Song, Can’t Be Wrong

Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear.

Allow me to transport you to the Starrett-Lehigh Building in Manhattan’s Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That’s quite a financial commitment to make at this time. Clearly, Dentsu believes it’s putting its money somewhere safe and I, for one, completely agree. Pitching against these guys is a nightmare. They’re tough to beat and their work is uniformly above average — probably the biggest compliment I can give an ad agency producing big work for big clients.

And that’s the tame stuff.
Wnek also loves that CEO John McGarry is 66, CCO Gordon Bowen is 58 and chief strategy officer Stewart Owen is 57. He surmises that there is wisdom in age, and that such wisdom is in short supply (but high demand) at this time. I’m in agreement there.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.