Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied "The Five Most Terrifying Local TV Christmas Commercials." [via Daniel Pink] …
What We Do Builds Shareholder Value
Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, "brand value actually represents one third of the market value of the S&P 500 (up 80% in three decades), so brand value is essentially shareholder value." He also said the best brands--Nike, Apple, …
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Difficult Dive, Perfect Entry
I'm still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland's creative industries that I'd like to meet. One of the gents who would surely be on such a document is Eric Anderson of White Horse. Anderson is an academic working in digital marketing. He's …
The Giving Tree Now Dispenses Hard Cider
Strongbow: Urban orchardby hourigan Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers' insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I'd say the spot appeals more to daydreamers than hipsters, but one thing's for sure, there are zero product attributes or reasons to …
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Game Over
Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League -- generally regarded as one of the better-run leagues in the country, with a salary cap and cooperation from the players, a fat TV contract with ESPN and high-profile owners …
Ask AdPulp
In the spirit of giving this holiday season, we'd like to start a new tradition and help give back to the community. If you're here reading this, chances are you have a challenging job that you could use some help with from time to time. But where do you turn in times of doubt? To your boss? To your team? Hopefully, to somebody. Well, there's no longer any need to wander the halls feeling alone and scared. Ask AdPulp …
I Can See Clearly Now, The Rain Is Gone
"The reason why worry kills more people than work is that more people worry than work." -Robert Frost Tom Asacker is offering nine predictions for the new year. Here is one: Most people will sit quietly in their seats and watch life unfold around them A recent New Yorker magazine cartoon made it comically clear: There's a lot that we all want to experience, but not much that we actually want to do. Most of us …
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Bad News Travels Fast Via Twitter
Those of you on Twitter can now follow ad agency layoffs via @adagencylayoffs. Not sure who's behind it, but this is the kind of thing Adweek and Ad Age used to report on. For ad folks, it seems that Twitter is used for both original pontification and links to blog posts and other media. You can also get tips on good gossip by following @AgencySpy. Or follow your favorite AdPulp …
