Advertising News and Know-How
By David Burn
Veteran newspaperman, Martin Langeveld, has a solution for newspapers in need of one. He says newspapers must become digital enterprises, even if they choose to continue printing the paper. Here's his four step process to a better business model: Blow up the organization Figure out social networking Rethink the entire content flow Outsource the irrelevant Regarding content flow, he suggests walking away from "the …
Continue Reading about Enter: Digital Restructuring Underway →
By David Burn
thinkLA honored the best advertising produced by Los Angeles and Southern California agencies last night at the 43rd Annual Belding Awards held at the Santa Monica College Performing Arts Center. The top Sweepstakes Award went to RPA for its Honda Musical Road, entered in the miscellaneous category. See below. Belding Bowls were also given to Conill Advertising, David&Goliath, Deutsch LA, Ignited, RPA, Saatchi & …
By David Burn
See the Opportunity is a new Firefox plugin developed by Leo Burnett's Lisbon office. When installed, the plugin removes the word "crisis" from web pages viewed in the Firefox browser and replaces it with the word "opportunity." "We want to help make the world a better place and that is an opportunity for sure," says Chacho Puebla, Leo Burnett's executive creative director. …
By David Burn
I'm not a fan of outdoor advertising (because of its intrusive posture on the landscape), but every once in a while I see something that I like. Like this: This particular site is quite familiar to me, as Andy at Portland's Blackbird Wine Shop parks his classic vehicle that doubles as a directional sign on NE Fremont Street daily. …
By David Burn
Emo Joe explains why Twitter makes sense to him. No longer am I bound by the crushing social psychosis unleashed by millions of glittering and obtrusive MySpace profiles. No longer must I yield to those insipid Facebook pokes, quizzes and 25 random things. No longer will I be confronted by another invasive and unbecoming photo tag that always shows me at my worst. With Twitter, I escaped from a slow, man-sized iron …
By David Burn
By David Burn
Pinball Publishing is not your everyday printer. For one, the business is housed in a bright yellow building in an industrial section of SE Portland. So from the point of contact, you know something different is afoot. To see what's different about PP's work, they've lovingly installed several of their recent jobs on the company blog, CoinOp. Another point of difference is the company's history as a publisher of …
Continue Reading about Spotlight On NW Creative: Pinball Publishing →
By David Burn
Post internal research has found that Americans are looking for messages that provide assurance and security. "There's been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly," said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the spot isn't strangled by the strategy. In …
Continue Reading about Post Shredded Wheat Celebrates Its Sameness →
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