NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport's history. It's going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss the return of NASCAR and the commercial hubbub surrounding the race and the …
When You Wear A FaceShield, We Can Safely See You Smile
Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at protecting the eyes, nose, and mouth from Covid-19 infection and …
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If Your Feel Restricted By Your Garments, It’s Not Duluth Trading’s Fault
Building a brand while making the register ring—it's every CMO's dream. Sadly, it's not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that perfectly illustrates the classic Feature/Benefit structure. This work from Planet in Madison, …
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I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast
I've appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, and currently an intern at Edelman in Chicago. His talk show, Breaking & Entering, is aimed at …
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Creative Unicorns Starting to Multiply
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure question their authenticity. Is their horn …
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As Always, Progressive Finds Its Way
Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let's take a look... https://youtu.be/TvHm9ccW8-w Shot on iPhones and leveraging a new condensed timeframe and process for production, the …
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Today’s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it's fast becoming a painful, nightmarish reality. Ad business cut 36,400 jobs in April https://t.co/A769r3Zktq pic.twitter.com/10GneNaZgS— Ad Age (@adage) May 9, 2020 We also discuss two commercials, one from ESPN and the other from Society Nine. https://youtu.be/3kSqA8hlL5w You are …
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Help Support Cinematographers (and Other Makers) One Frame At A Time
COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. In Los Angeles County alone, there are over 120,000 workers in the film industry and …
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