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Advertising News and Know-How

Advertising News and Know-How

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Dude, You’ve Been Punked by The Captain

Diageo's Captain Morgan Rum is an entry level spirit, an easy switch from beer. Thus, the brand's marketing is aimed squarely at 21-24 year old drinkers. What do people in this demo want? According to the brand and its interactive partner, MRM Worldwide, they want pranks. And since everyone's all about their mobile handset these days, why not deliver said pranks on that platform? So next time, you're feeling ornery, …

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Clean Coal Uses Clean, Cheap Stock Photos

Over at DailyKos they're having some fun pointing out the use of low-cost iStockPhotos by a coal industry lobbying group. I guess the "Foundation for American Coal, Energy And Security" would rather spend its money buying off Congressmen, not paying for original photography. Now stock photography is being used more and more for all sorts of clients (including mine), but a commenter points out that iStockPhoto rules …

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Advertising And Editorial To Live Happily Ever After

Until now, I've never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I'm a big fan of finding sponsors for worthy content. In the September issue there is a large insert on Singapore, with a survey paid for by its government …

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Evolution Doesn’t Favor the Weak Or the Intransigent

Ad industry bloat--as represented by $499.1 billion in global ad spending for 2008--is over and the industry is changed forever. At least that's the word from Sir Martin. According to The Wall Street Journal: The advertising industry "can return to what it was, but it's not going to be the same," WPP Chief Executive Martin Sorrell said in an interview following the company's first-half results. "It's not going to be …

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Bear Grylls, You Have No Competition

Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while "surviving" outdoors. Fortunately, he has one thing going for him, he's wearing the new Teva Riva. So when everything goes wrong--and it will--Gavin's feet will still be comfortable and protected. …

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Surprise, You’re On Candid McCamera

According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald's breakfast account, believed the ad could serve as a lesson for students. Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three hidden cameras and built a set inside the …

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