Surprise, You’re On Candid McCamera

According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald’s breakfast account, believed the ad could serve as a lesson for students.

Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three hidden cameras and built a set inside the classroom. Guest lecturer Robert Deutsch purposely rambled to make students appear tired.
After the commercial was taped, students featured in the ad signed a release so that their images could be used. For their participation, the students were each given a $10 gift card for Apple iTunes.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.