Advertising News and Know-How
By David Burn
New York Times Magazine columnist Rob Walker busted out of his "Consumed" column this week with an in-depth feature on Pandora, one of the leading players in streaming radio. Walker's piece is an interesting look at how far radio has evolved in 100 years. He also notes how Pandora's particular use of technology (which determines the various playlists a listener hears) runs against the crowdsourcing grain. Pandora's …
Continue Reading about Big Writeup in The Times On Pandora’s Musical Geekery →
By David Burn
One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas: VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio) Agency: GSD&M | Idea City …
Continue Reading about For Big Schools, Football Is A Brand Experience →
By David Burn
"Ford County is the best writing that John Grisham has ever done." -Pat Conroy Wal-Mart and Amazon are slashing prices on soon to be released hardcover editions of some of the holiday season's potential best sellers, offering them online for $8.99 apiece, according to The New York Times. The titles affected include Sarah Palin's memoir, "Going Rogue"; John Grisham's short-story collection, "Ford County"; Stephen …
Continue Reading about Digital Disruption Du Jour: New Best Sellers In Hardback Only $9 →
By David Burn
Five years ago today we started posting articles to this site. I could reflect on all we've learned, or all I've learned as a writer, editor and ad man, but that kind of thing doesn't make for much of a celebration. Instead, I hereby raise the AdPulp glass to all who come here regularly to share your thoughts with the community (in the comments) and with us (in emails). I especially want to thank our best friends. …
By David Burn
Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand marketing colleagues. Opportunity, please meet Challenge. …
Continue Reading about Want to Navigate The Digital Wilds? Find A Trusty Guide Service. →
By David Burn
The Denver Egotist is pointing to John Hunt's site for his new book, The Art of the Idea. When you visit the site and click "Excerpts" you'll be treated to 20 short videos like the one above. …
Continue Reading about Trust Your Instincts – That’s What They’re There For →
By David Burn
I love the copy in this ad, especially the set up. "First there was sport. Then there was betting. Next came the Internet." Yep, that about covers it for the last 10,000 years, give or take. [via AdFreak] …
Continue Reading about A Good Place for Revisionist History →
By David Burn
James Curleigh, CEO of Portland-based Keen Footwear outlines the company's commitment to sustainability at Go Green. I like how Curleigh identifies the reason Lewis & Clark paddled canoes from St. Louis to the Pacific coast in 1804, and then how he builds on that for his own purposes. "The goal of the Lewis & Clark Expedition was to gain an accurate sense of the resources being exchanged. That's kind of an …
Continue Reading about Spotlight On NW Creative: Keen on Sustainability →
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