Overall investment in shopper marketing -- defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer with differentiation -- is estimated to be growing at 21% annually. In other words, it's a rising force. Here's why: Shoppers choose 59% of the brands they buy in the store. Yet, consumer packaged goods manufacturers …
Today In Twitterverse: Jungian Jack Dorsey
Twitter Co-founder Jack Dorsey took the stage at Robin Museum of Art in New York on Monday as a participant in "The Red Book Dialogues," an exhibit on Carl Jung's newly published Red Book. Afterward, he also practiced a little Jungian-style free association with WSJ's Marisa Taylor. …
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Spotlight on NW Creative: Fall of the House
Fothing is a new Portland-based Web series with three episodes available now on Fothing.TV. The Webisodes are a by-product of Fall of the House, an improv series in its fifth season at Theater! Theatre! on Belmont. Aubrey's Monologue from Fothing on Vimeo. According to their Twitter page, Fothing is "a show about a show about some people in a house." I might add "some people in a house" who capably portray a certain …
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Lines Are For Crossing
Ad Age and The Wall Street Journal are both running stories about media companies getting in bed with advertisers. From Ad Age: To help sell Toshiba TV sets and laptops, ESPN worked with the Japanese company to create advertising that illustrates specifically how ESPN fans could use those products. The ESPN-centric campaign represents "one of our efforts to reach sports fans while they are watching their favorite …
Couple A Thumbs And An Expensive Phone Delivers A Pizza
According to Mobile Marketer, Pizza Hut's iPhone three-month old iPhone app has already netted more than $1 million in sales. "We are extremely excited here about the explosive growth we've seen, $1 million in sales is pretty substantial for an iPhone app," said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. Mashable point out that "it probably doesn't hurt" that customers get 20% off …
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Awareness Is The Start Of The Sales Cycle
Banner ads don't work. Of course they do. That's pretty much where the argument lies. Popular Web sites are chock full of paid banners, and the people who place them are in their offices crunching numbers to determine the return on investment, which is one of the more imperfect sciences. Here's what Alan Wolk has to say on the matter: We're still judging banners by click-through rates. Or using the negative …
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Spotlight On NW Creative: Magneto Brand Advertising
Why do ad agencies have self-promo Web sites? To show off their skills and gain new business. Duh. Sadly, most shops leave off at the portfolio, proprietary process and case study pages when what people really want to know is what kind of people work there. Thankfully, Magneto Brand Advertising in Portland helps visitors to its site, or blog as the case may be, get a feel for the place. The agency's Twitter page, …
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Celebrating Signage: The Ad Agency
Like Pop Art, The Ad Agency in Portland is a shop with a prominent street-facing sign. I know it's not a lot to go on, but like I said last month "agencies need to connect to the street in more ways than one." If there's an agency in your city that announces itself in a sign, please snap a pic and send it our way. Thanks. …
