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Advertising News and Know-How

Advertising News and Know-How Since 2004

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Quality Is Worth Paying For, Now As Before

Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers "an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce." In a Newsweek interview about the news that The New York …

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I’ll Have A Coke, And Some McMedia.

When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she's pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald's Nordic region, which includes Denmark, Finland, Norway and Sweden. Here's a teaser: The first episode of Dreaming in Mono is available on the site. You can also listen to McDonald's Nordic Marketing …

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Spotlight On NW Creative: Powered And StepChange Go To The Social

StepChange, a Portland social media agency, was acquired this week for an undisclosed sum by Powered of Austin, Tex. Powered also scooped up Crayon and Drillteam, both in New York. Crayon is a social media consulting firm, Drillteam focuses on blogger outreach and earned media and StepChange builds brand presence on social networks. StepChange will retain its name, local management and its 13 Portland employees, …

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Magazine Ahead, Steer Away

If you read Ad Age regularly, you know that much of the magazine's editorial output is created by reader-practitioners, a fact that can lead to uneven coverage. Here's an example. In an article on the need to maintain senior-level generalists instead of mid-level specialists, Bob Rose, VP-director of account services and media operations at Seiter & Miller Advertising, argues that "media people" are biased against …

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The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops

If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning. So I'm not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product across its entire portfolio of agencies. Mr. Bogusky is now "chief creative insurgent" at MDC, according …

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Where’s Your Wild, Almost Naive Ambition?

In July 2008, Sarah Lacy wrote the following words of wisdom about the importance of place to the entrepreneurial ecosystem. Every center of innovation needs a cocktail of things: -wild, almost naive ambition -money -a culture of risk taking -a social scene where Valley-like serendipitous moments can happen. (You know, stuff like: Oh, hey! I haven't seen you in forever! You're starting a company? OMG I know an angel …

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