Spotlight On NW Creative: Powered And StepChange Go To The Social

StepChange, a Portland social media agency, was acquired this week for an undisclosed sum by Powered of Austin, Tex. Powered also scooped up Crayon and Drillteam, both in New York.
Crayon is a social media consulting firm, Drillteam focuses on blogger outreach and earned media and StepChange builds brand presence on social networks.
StepChange will retain its name, local management and its 13 Portland employees, according to Kevin Tate, who co-founded the agency in 2006 with Greg Rau.
“We’re going to have more gas in the tank. We’re going to have access to complementary social media tools,” Tate said last week. “The social media space has been so crowded that we feel like we need to be a big player and get access to the big brands.”
“We’d like to grow the company (in Portland) by at least 50 percent this year, if not more,” Tate said.
[via Mike Rogoway of The Oregonian, Brian Morrissey of Adweek and Rick Turoczy of Silicon Florist]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.