The music is "Perfect Day" by Lou Reed. …
Continue Reading about Gretchen Bleiler Catches Some Major Air for AT&T →
Civic Pride Expressed
Is your city also a brand? If so, has the brand been spit-polished of late? According to USA TODAY, "destination branding is back in vogue as cities and states pursue image makeovers designed to help them stand out in the weak global economy, attract visitors and even lure people who might relocate." "The branding bug is definitely on the ascent," says Ted Levine, chairman of Development Counsellors International, …
How To Pitch A Story
As Editor of this site, I'm pitched all day long, but I can't recall ever being pitched in the fashion above. [via So Cal PR Blog] …
We Have A Zombie Problem
Steffan Postaer is a content zombie. No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of …
To Me, “Does Social Sell?” Is The Same Question As “Does Advertising Sell?”
It may be a national holiday, but that's not stopping Adweek's Brian Morrissey from asking the hard questions in his piece published today, Does Social Sell? While digital channels and online interactions offer a plethora of data points, they don't come with a set playbook for assigning value. Marketers have grown comfortable with formulas like gross ratings points and frequency, time-tested formulas for building …
Continue Reading about To Me, “Does Social Sell?” Is The Same Question As “Does Advertising Sell?” →
Just Work Out
Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women. …
Long Copy Lives For Rosetta Stone
I was flipping through Newsweek when an ad caught my eye just as I was turning the page: The ad below, for Rosetta Stone language instruction. Click on the ad to enlarge it. It's a long-copy ad. Hell, it's a direct-response long-copy ad, the kind most ad people turn up their noses at. And it's as well-written as anything I've seen in years. Vivid language. Bite-sized, punchy sentences and paragraphs laced with …
17 Days of Sticky Content
Live sports programming like the Super Bowl, the Olympics, the NCAA basketball tournament and the Daytona 500 are "big-event television," programs that attract large, involved audiences at a time when consumers have generally been atomized into tiny niche markets, says Stuart Elliott. According to Boston Globe, NBC Universal will air a staggering 835 hours of competition during its 17 days of coverage, a total that …
