Adpulp

Advertising News and Know-How

Advertising News and Know-How Since 2004

Learn from the Legends

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Hacking Your Way To The Corner Office

BBH Labs/New York is looking for a Creative Technologist to join their team and help them "make things." Here's what BBH's ideal candidate looks like: You never stop tinkering, playing with things, hacking and combining to create new species. Your life is a digital social experiment; the way you live exposes the way you think, and what you make defines who you are. You love to watch people and uncover the nuances in …

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Why Draw Attention To The Problem? Because, There’s No Hiding From It.

Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency's advice and continue to advertise. "Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual," Edwards writes. Because the brand is known for reliable and durable …

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Tall Tales From Miami’s Advertising Legends

Sam Crispin, Chuck Porter and Alex Bogusky got together in a room in Miami today. For students of the business, this is great source material. At 18:00 minutes in, Porter recalls how all the account people at the agency used to hate Alex and "wish he was dead." Classic. The news of which leads Bogusky to smile slyly and remind Porter how he solved that problem. By promoting him. Classic. …

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Conversation Starters – What Brands Are Made Of

Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is "remark-worthy." Because it's kind of difficult to start a conversation around the brand if it isn't. When someone talks about your offering, is there a 10-second sound bite that is "re-tweetable" on Twitter? If not, go back to basics and craft a simple, clear hook that that sets you …

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