Adpulp

The Chronicle of Bright Ideas

Into The Kaleidoscope You Go

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The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure.
[via What Consumes Me]

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a brand messaging specialist based in Austin, Texas.