The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure.
[via What Consumes Me]
Into The Kaleidoscope You Go
February 23, 2010 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
