Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity -- real-time messaging, real-time results and analysis. The day will come in which planners won't plan without understanding the metrics of success. Creative teams won't create without understanding the relationship between execution, engagement and return. In the …
Seeing Red
Here's some new creative from BOS/Toronto on behalf of SportChek. …
Fast Company Shows How Partners + Napier Got…Well, Faster
It doesn't matter whether you work in BDA or a small agency, the fact is that clients are looking for ways their agencies can cut costs. And we can bitch and carp about client procurement departments and reduced budgets until we're blue in the face, but clients themselves are under pressure to cut their own costs, so they spread the pressure around. This month's issue of …
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Selling Serious With Helium (It Works)
Learn more about ANZ's security features, and/or view the other ad (which isn't as good) in this campaign. …
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This Is How You Do Packaged Goods Advertising
A scary spoon lead character exerts his dominance over the field and says near the end, "I got to have my pops." That'll keep 'em up at night! …
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TV News In The Vice
Wieden+Kennedy/London lets one rip for The Observer: [via The Denver Egotist] In other news about news, The New York Times reports that ABC News is reducing its staff by 300-400 people. The organization currently employs 1400. In a memorandum to staffers, the ABC News president David Westin said the "transformation" would result in a leaner, smaller news division. "The time has come to re-think how we do what we are …
A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.
So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we'll keep seeing similar ideas and techniques used more and more in advertising. The simpler a concept is, the easier it is to replicate -- or the likelier it is to be …
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We’re Low On Trust. Period.
Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, "Just as many marketers are getting comfortable with shifting dollars to social media, Edelman's latest 'Trust Barometer' presents something of a wrinkle in the plan: the number of people who view their friends and peers as credible sources of information about a company dropped by almost half since 2008, from 45% …
