TV News In The Vice

Wieden+Kennedy/London lets one rip for The Observer:

[via The Denver Egotist]
In other news about news, The New York Times reports that ABC News is reducing its staff by 300-400 people. The organization currently employs 1400.

In a memorandum to staffers, the ABC News president David Westin said the “transformation” would result in a leaner, smaller news division. “The time has come to re-think how we do what we are doing,” Mr. Westin wrote.
Going forward, the network will rely more heavily on so-called “digital journalists” who produce, record and edit much of their material.

They’re called “preditors” by some in the business. By any name, the day goes to the multi-talented doer of many things. If you’re in the content business today (on the editorial side or in advertainment), it helps to be able to write, frame a location, light the scene, and be competent in front of and behind the camera. That you can also edit on the fly is a given. That’s why you have a laptop with an editing suite. Let’s go people…

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.