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Advertising News and Know-How

Advertising News and Know-How

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Big Omaha Has Heart, Like The City And Scene It Serves

OMAHA--It's a sunny Saturday morning. The Old Market farmer's market is in full swing and once again laptop- and iPad-toting creatives, entrepreneurs and VCs are gathering in the grand room at Kaneko for Big Omaha. Kaneko is a special space and one of the many reasons Big Omaha is already becoming a premier destination for the digerati, in just its second year. The building takes its name and its direction from …

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Big Omaha Is A Big Deal

OMAHA--The Old Market is alive with creative people today as the second annual Big Omaha conference kicks into high gear. According to the event organizer, Silicon Prairie News, "there's a new generation of innovators and entrepreneurs who are passionately making their mark on our community and Big Omaha is for them." Despite last night's opening party at Slowdown, a bar owned by Saddle Creek Records, the airy …

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Brownstein Shows Big Time CDs How Online Advertising Works, Lands Job

Alec Brownstein came up with a brilliant way to get the attention of the creative directors that he wanted to work for--he bought their names as search terms on Google, knowing that people will invarably Google themselves. When the CDs Brownstein targeted did, in fact, Google themselves, his paid result which appeared at the top of the page said, "Googling yourself is a lot of fun. Hiring me is fun, too." And he was …

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Here’s One Way To Make Starbucks Execs See Red

Seattle's Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. By the way, Starbucks owns Seattle's Best Coffee, so it's not like the takeover was an invasion and violation. More like a celebration. …

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Brands Have A Story To Tell And The Perfect Place To Tell It

According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media. Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. "It's been 50 percent or more for the last three years," he says. Richard reckons that U.S. …

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Odwalla Puts Juice Fans In The Spotlight

Odwalla will have a presence at Bonnaroo next month, as they did at Coachella last month. But a brand like Odwalla needs more than a sampling booth, they need an interactive experience that creates buzz with their fans. Starting this week, fans of the brand can audition to be a performer in the Odwalla Fresh Experience Lounge at the annual music festival, which takes place June 10-13 in Manchester, Tenn., by …

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