Brownstein Shows Big Time CDs How Online Advertising Works, Lands Job

Alec Brownstein came up with a brilliant way to get the attention of the creative directors that he wanted to work for–he bought their names as search terms on Google, knowing that people will invarably Google themselves.

When the CDs Brownstein targeted did, in fact, Google themselves, his paid result which appeared at the top of the page said, “Googling yourself is a lot of fun. Hiring me is fun, too.” And he was right. Brownstein now works as a senior copywriter at Young & Rubicam/NY.
[via Mashable]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.