In this new episode of Ad Chatter, we hear from a special guest, David Blain. David is president of Saxton Horne in Salt Lake City and a mentor to me. I got my start in the agency business in 1997 at David’s agency, Blain Olsen White Gurr, which was a high-tech B2B agency in Salt Lake City. David was the account guy and partner who helped me to learn about the power of strategic thinking (something that has helped me …
Rolling With The Changes
I don't doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world's leading brands. But do the world's leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print and on TV know how to generate and deliver cutting edge digital solutions? Let's look at one man's view of the struggle: Our …
She Can STEM And You Can Help To Encourage Her
"Dare to program something internet-breaking. Dare to blow their minds. Dare to be homeroom famous, a high school fable." She Can STEM from The Ad Council and Deloitte Digital's Heat aims to dismantle the intimidating exterior of STEM fields by showing girls how fun, messy and accessible STEM can be, encouraging them to dive in, no matter where they are in their STEM journey. https://youtu.be/6nbnSiLshUE Did …
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Vital Farms Takes “Cage-Free” Out of Its Cage
Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …
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Mozilla Is Gettin’ After It
Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. "On an unfcked internet, platforms will create incentives to stop fomenting conflict that traps us in a closed loop of negativity, degrades conversation, and is a breeding …
Make A New Arrangement on Pinterest and Make It Stick
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It's a business. Andréa Mallard, the firm's CMO wrote a letter about what's moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all the feelings I’ve ever known. From heartbreaking headlines to infuriating soundbites to …
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Reach ExtremeTerrain With Jeep Mods That Rock
Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community...they're all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces “Customer Builds,” a new video series with a focus on custom modifications. This first edition …
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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …
