Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is "Pro Nails," from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial. …
Small Business Is Big Business, Particularly For Overseas Carriers
I love to say face time is the killer app. Apparently, British Airways shares this wavelength. The British Airways Face-to-Face Program provides small businesses with free tools, educational resources, networking opportunities and flights to conduct business internationally. There's also a contest where small business owners tell submit a video or short essay describing where they need to go internationally and how …
Continue Reading about Small Business Is Big Business, Particularly For Overseas Carriers →
When You Entertain The Family, You Can Also Feed And Clean The Family
Earlier this year, Procter & Gamble and Walmart teamed up with NBC to produce original content in hope that viewers would buy more P&G products at Walmart. According to Ad Age, it was a good investment. P&G spent $4.5 million alone on the production of "Secrets of the Mountain," but the packaged goods king also reported a measurable increase in product sales and market share from the program. Ad Age points out that …
Continue Reading about When You Entertain The Family, You Can Also Feed And Clean The Family →
Free Your Mind And The Banner Ad Will Follow
Mitch Spolan, Yahoo!'s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he'll be more able to sell our creative output when we really get into it and make not ads, not art. Writing on Business Insider, Spolan argues: Advertising content produced for the Web …
Continue Reading about Free Your Mind And The Banner Ad Will Follow →
What Happens When The Creative Team Takes Mushrooms
Goodby, Silverstein & Partners' new campaign for Sierra Mist Natural with "real sugar and nothing artificial" goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)...Stab me with your chewed up Bic pen why don't you? I do like the ridiculous payoff: "The soda nature would drink, if nature drank soda." Adfreak] …
Continue Reading about What Happens When The Creative Team Takes Mushrooms →
Advertising To Captives
According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is "in" when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good about brands which advertise in their club. More than 60 percent said they are more likely to pay …
Written A Sell Sheet Lately? Someone’s Counting On It To Help Close A Deal
James Ledbetter of Slate says the nation is experiencing a "troubling disappearance of salesmen" and the "hollowing out of the middle class." Ledbetter spreads the blame around and he provides a backdrop for the changes. In his classic 1976 book The Cultural Contradictions of Capitalism, Daniel Bell discussed how sales--and its close cousin, advertising--were at the heart of the cultural changes of 20th-century …
Continue Reading about Written A Sell Sheet Lately? Someone’s Counting On It To Help Close A Deal →
Brands Are Well Positioned To Offer Valuable Content, But Will They?
Six in ten U.S. Internet users will be reading blogs by 2014. Yet, Read Write Web wonders if the people reading blogs today bother to make the distinction. What, after all, is a blog? To further muddy the editorial waters, Forbes is now offering to create blogs for brands. Ad Age reports: The pitch is this: We'll sell you a blog, and your content will live alongside that of Forbes' journalists and bloggers. This …
Continue Reading about Brands Are Well Positioned To Offer Valuable Content, But Will They? →
