Goodby, Silverstein & Partners’ new campaign for Sierra Mist Natural with “real sugar and nothing artificial” goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)…Stab me with your chewed up Bic pen why don’t you?
I do like the ridiculous payoff: “The soda nature would drink, if nature drank soda.”
Adfreak]
