Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor.
The music in this spot is “Pro Nails,” from Kid Sister.
Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial.
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