Here's some new work from Sons and Daughters director Matthew Swanson for Apple Auto Glass via JAN Kelley Marketing of Burlington, Ontario. I have to think these spots will get the attention of motorists in need of windshield repair. There's just strange enough to break through. …
This Volvo May Need A Spanking
Volvo equals safe. But fast new cars are more than safe, they're fun to drive--a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60. The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo's appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW 3 Series and Audi A4. Of course, the new Volvo is still safe. In fact, the …
Next Time You’re Charged By A Bull At ORD Or LGA, Show ‘Em Your Samsonite Spinner
Once upon a time Samsonite was based in Denver. And once upon a time this copywriter worked on the Samsonite account. I didn't get to add any suitcase commercials to my reel but that's not a problem for Boston-based independent Connelly Partners, who is out with this new bullfighting spot--Connelly's first for the iconic American brand (which merged with American Tourister and consolidated operations in New …
An Epic In 30 Seconds
Sprint is extending its "Epic Mini Movies" advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here's one of the brand's spots: Videos up to 30 seconds in length can be uploaded at YouTube. There's also an instructional video for the contest and contestants may want to surf through the brand's channel for some inspiration of "Epic" …
Jenga Product Placement In New ESPN Ad
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks. …
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Pot Stirrer Grabs His Spoon
Michael Wolff has agreed to become editorial director of a group of trade publications that includes Adweek, Brandweek and Mediaweek. Wolff is a famous media firebrand. He writes a Vanity Fair column, he founded and runs Newser, an aggregator, and Wolff is the author of Burn Rate: How I Survived the Gold Rush Years on the Internet (a book I read and enjoyed). According to The New York Times: For Mr. Wolff, the job …
I Wonder If It’s Safe To Wear Clarks On A Virgin Atlantic Flight
Revisionist Social Media History
MOMA in Sao Paulo is having some fun by placing today's must have social technologies in retro advertising settings. Visit Bit Rebels for the Twitter and Facebook versions, or visit Beautiful Life for a better idea of how these ads were used to promote agency seminars. …
