Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine”

It's been a while since I've featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let's have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the nation's largest panel manufacturer. Shall we? According to the brand's Facebook page, voting in the contest …

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Over-Promise At Your Own Peril

Do you have clients who insist on over-promising to their customers? Seth Godin, for one, doesn't like it. Godin mentions Delta in his post, so I went out and found a Delta ad to illustrate his points (even though Delta is merely an example here). Here's the crux of Godin's argument: The problem is this: ads like this actually decrease user satisfaction. If the ad leads to expect one thing and we don't get it, we're …

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Brands Are Not Yet Social, But The People Who Love Them Are

Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post's Social Graf blog. ...almost nine out of ten respondents relegated themselves to the "ineffective" pile. But this is hardly surprising in light of some other figures from the same study: for …

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“Strut Your Stuff” Taken Literally By Members Of TheLadders.com

Want to land a job that pays over $100,000? Join the club. If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it's a life skills coach that offers classes in pole dancing. According to Adfreak, Ladders members competed to be included in the ads. Says Fallon's David Sigel: "The user testimonial tends to lack credibility, but we wanted to give the members a chance to show their …

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