“Strut Your Stuff” Taken Literally By Members Of TheLadders.com

Want to land a job that pays over $100,000? Join the club.

If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it’s a life skills coach that offers classes in pole dancing.
According to Adfreak, Ladders members competed to be included in the ads. Says Fallon’s David Sigel: “The user testimonial tends to lack credibility, but we wanted to give the members a chance to show their stuff, and get across the confidence they feel as a result of working with TheLadders.”
Editor’s Tip: If you really want to be “Irresistible,” listen to Robert Palmer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.