“Strut Your Stuff” Taken Literally By Members Of TheLadders.com

Want to land a job that pays over $100,000? Join the club.

If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it’s a life skills coach that offers classes in pole dancing.
According to Adfreak, Ladders members competed to be included in the ads. Says Fallon’s David Sigel: “The user testimonial tends to lack credibility, but we wanted to give the members a chance to show their stuff, and get across the confidence they feel as a result of working with TheLadders.”
Editor’s Tip: If you really want to be “Irresistible,” listen to Robert Palmer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.