Advertising News and Know-How
By David Burn
Did you know that Yahoo has an Advertising Blog? Yes. And the latest entry therein is an interview with Andrew Keller, CEO of Crispin Porter + Bogusky. Becky Ebenkamp, Yahoo's ad blogger, asked Keller, "What, exactly, is a modern creative agency?" As CEO, I've been trying more and more to put my finger on what makes us unique. I think it's about using creativity to drive business success, period, whether that means …
Continue Reading about Crispin’s In The Business Reengineering Business →
You've seen the spot. Plenty of times, I'm sure. But a new Adweek article from Steve Hayden, one of the spot's creators, sheds a little more light on Apple's "1984." When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, "This is going to cause an information vacuum. We've got to fill that vacuum with the real story." So he ordered up a 20-page insert for Time and Newsweek, as …
Continue Reading about Why “1984” Isn’t Like What Most People Think About “1984” →
By David Burn
The campaign was created in house by Fox Sports Marketing, directed by Smuggler's Renny Maslow and edited by Arcade Edit's Greg Scruton. …
Continue Reading about Dr. Phil Makes Losers Feel Better (But Why?) →
By David Burn
Big Spaceship won't employ you if you're an asshole or a rock star. At least that's what Michael Lebowitz told the The New York Times. I remember a guy, he really was an incredibly talented designer, one of the best I've ever seen, but he was just surly. No matter how good you are, design is always an exercise in balancing what you think is best with someone else's needs, even arbitrary things. He couldn't roll with …
Continue Reading about A Great Portfolio Is Awesome, But A Great Personality Is Better →
By David Burn
In 70% of package-goods categories last year, at least 30% of merchandise was sold with some kind of promotional support, according to Ad Age. However, while the percentage of packaged goods sold on price promotion increased markedly for the second consecutive year, the average volume lift per promotion fell. The declining effectiveness of price promotion already has marketers re-thinking their commitment to it, …
Continue Reading about Price Is An Important Sales Driver, But Brand Rides Shotgun →
By David Burn
After two decades as an ad critic at Adweek, Barbara Lippert, 55, joins Goodby Silverstein & Partners as its curator of popular culture. "We'd always thought it would be interesting to have someone on staff whose job it would be to stay in touch with popular culture," Mr. Goodby said, because of the interplay between advertising and pop culture, as well as "be our emissary and talk about the agency" at conferences, …
Continue Reading about Lippert Squeezed Out Of The Criticism Game, Finds Her Way To The Real Game →
By David Burn
According to BusinessWeek, Joseph Nunes, marketing professor at the University of Southern California Marshall School of Business, and two colleagues studied shifts in the styles of Louis Vuitton and Gucci handbags marketed in the U.S. before and during the recession. "Everybody was saying, 'the age of the conspicuous consumer is dead,'" says Nunes, so one might expect logos to shrink and brand identities to be more …
Continue Reading about It Takes Money To Make A Show Of Money →
By David Burn
The business press loves to frame things, because frames make a nice presentation, even if they're not always factual. At the same time, it can be a mistake to take a corporate titan at his word. Let's have a look at Eric Schmidt's word, delivered in Davos, Switzerland, home of the World Economic Forum. "We have a competitor called Microsoft," he said. "Microsoft has more cash, more engineers, more global reach. We …
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