Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head to head to compete for a $1 million custom travel package to Queensland, Australia. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate reward for their staff. The contest, which closes on May 1, is …
Whatever The ROI, Brands Are On Facebook For Good (Now What’s The Plan?)
It's 2011. Chances are you're recommending, and executing, Facebook campaigns for your clients. But why? Is it because all the cool kids are doing it? According to Fortune, Facebook isn't all that wonderful of a medium for brands. Razorfish's recent 2011 Liminal study points out that consumers prize a few things when engaging with a company. They want a modicum of trust, a feeling of being valued, a sense of …
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Hey, Shouting Into The Camera And Sexual Innuendo May Work For You Too
I Wear Your Shirt is a not new, but still interesting, idea. Companies "buy a day" from I Wear Your Shirt, which triggers the I Wear Your Shirt team to don the featured company's t-shirt and then make videos about the company while modeling the company's shirt. Today, of course, is National Beer Day and appropriately enough Taplister, a mobile application that helps people see what's on tap in their city, is the …
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Chipotle Believes In The Gold Standard
For the last five weeks, Chipotle Mexican Grill has wrapped its signature burritos in gold foil to call attention to the premium quality ingredients it uses to make all of its food. Now, the company is calling on customers to wrap random items in gold or silver foil. It's not just a crafts project, it's also a promotion. When you “Wrap What You Love”, photograph the object and upload the image to the brand's …
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Republican Chair of the House Budget Committee Proposes “The Path To Prosperity”
According to Fox News, Washington is buzzing about Wisconsin Rep. Paul Ryan's take-no-prisoners approach to budget cuts -- manifested in his budget proposal that would slash federal spending by $6.2 trillion over 10 years and overhaul health programs for the elderly and poor. But it's not just the 7th-term Congressman's penchant for number crunching that's drawing attention. He's also selling his ideas like a true …
Get Out Of The Office And Out Of Your Head In A MINI
MINI is conducting a Wanderlust Adventure Event Series over the next two months in the U.S. as part of the launch of the MINI Countryman. There are a number of components to the Series including a way for people to do their own Wanderlust Events, a series of MINI sponsored Wanderlust events around the country with BMX champions, surf stars, models, artists and skateboarders. In more MINI news, the …
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Digital Means Dollars. But What Else Does It Mean?
You may have heard that ad agencies can't find talented and experienced digital craftsmen fast enough. Be that as it may, agencies are finding willing members of the digerati and signing them up in record numbers. According to the Star Tribune, Minneapolis ad agencies "are hopping on the social media train with lots of hires and increasing revenue." Campbell Mithun, which used a Twitter contest last month to …
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Get Medieval And/Or Play The Lottery
Washington's Lottery is jousting for disposable incomes throughout the Evergreen State, care of this new spot from Seattle-based Cole & Weber United. The campaign – Play Together, Win Together – aims to position the lottery as a social experience that brings people together and encourages friends to play the Lottery together. Why I thought buying Lottery tickets was a solo act of desperation, I don't know. …
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