Republican Chair of the House Budget Committee Proposes “The Path To Prosperity”

According to Fox News, Washington is buzzing about Wisconsin Rep. Paul Ryan’s take-no-prisoners approach to budget cuts — manifested in his budget proposal that would slash federal spending by $6.2 trillion over 10 years and overhaul health programs for the elderly and poor.

But it’s not just the 7th-term Congressman’s penchant for number crunching that’s drawing attention. He’s also selling his ideas like a true pitchman.

According to Fast Company, the video above took its inspiration from a BBC documentary by Swedish global health professor–and stats nerd–Hans Rosling.

“When people are talking about budgets, the audience has a tendency to doze off,” Dan Hayes of Freethink Media (the video’s producer), said. “We wanted to make the visuals compelling.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.