Advertising News and Know-How
“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides "real rewards for virtual achievements." Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a "moments-based model." He says while gaming, "there are these moments of achievement, …
Continue Reading about The Ad Game Is Changing, Here’s One Of Its Newest Players →
BusinessWeek is poking around to see if it can help burst the new tech bubble. "My fear is that Silicon Valley has become more like Hollywood," says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. "An entertainment-oriented, hit-driven business that doesn't fundamentally increase American competitiveness." The magazine also talked to …
I didn't realize knowing how to play Lottery games was a barrier to trial. But this new "Find Your Way To Play" campaign from Cole & Weber United for Washington Lottery says it is. Here's a TV spot too. This campaign looks innocent enough, but does Washington Lottery really want to say that you don't need to be very smart to gamble away your earnings? I guess so. …
Jeff Rosenblum, founding partner of Questus, believes we need to shift our focus from an advertising mindset to a marketing mindset in order to drive the industry forward. Writing on AdAge's Small Agency Diary, he outlines some actionable recommendations. I like this one: To counteract the diminishing role of advertising, we should think more like "marketers" than "advertisers" and look at all touch points to …
Continue Reading about What Do You Do For A Living? I Elevate Granular Brand Moments →
Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards. The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional. There are currently 62,400 Certified Financial Planners in the U.S. …
Writing on {grow} (the blog of Schaefer Marketing Solutions), surfer and self-help author and speaker, Srinivas Rao, rates various social media channels for intimacy. According to Rao, "the key really to 'having mad game' when it comes to connecting with people in the blogosphere is being able to understand each platform according to its level of intimacy." On a scale of 1 to 10, with 10 being most intimate, Rao …
Continue Reading about Email May Not Be Sexy, But It Is Intimate →
As you can see from the exchange below, two professional writers acknowledge that the collective "we" may be spending too much time talking to ourselves in today's echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one's blog, and so on. And let's not halt there. Ad campaigns talk to themselves all the time. So do poorly constructed …
Continue Reading about Today In Twitterverse: The Echo Chamber Is Growing L-L-L-Louder-r-r-r →
Need a last minute ticket to a concert, show or game? StubHub can help, provided you have plenty of room on your credit card (I just looked up tickets to Sasquatch Music Festival -- $599 for a four day pass, camping and VIP amenities). Of course, resellers don't set the original outrageous price for entertainment, they merely pass it on. Okay, enough about prices with no ceiling in sight. Let's take a look at some …
Continue Reading about Scoring Your Dream Tickets Is No Longer A Fantasy →
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