Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys who like to share their ideas and knowledge with other people. Thus, they are the perfect pair to represent the ad …
Blue Shield of California Promotes Vaccines for All the Right Reasons
For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can't seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real harm to the people of this nation and the world. Thankfully, healthcare providers like Blue Shield of …
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In A Frictionless World, Your New Car Will Find You
Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your phone, and Cars.com all know what car you drive now and what kind of cars you want to drive tomorrow. So, let the data (and …
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Mark Read of WPP on What’s Next for the Agency Business
WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …
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Data Is A Promise and In This New Campaign, It’s Also the Hook
For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …
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Google and Budweiser Are Optimistic About Good Times Ahead. Are You?
If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames "the woke left" for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy "investigating" why anyone would dare to leave their homes (and their …
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Ad Chatter Season 2, Episode 4: Georgia On Our Minds (Plus Spots from Nissan, Tide, & Key Bank)
In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia's voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly "virtual signaling" in response. Dan and David also discuss three new campaigns from Nissan, Tide, and Key Bank. The New Nissan https://youtu.be/9kdVkUta8TI Bold Cold …
New Work from Martin, Fallon, and Saatchi & Saatchi
America's leading underwear brand offers a more generous 'package' for one's package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let's look and listen. Achieving Ball-ance with Hans Actor Tony Cavalero plays the role of Hans …
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