Advertising News and Know-How
TBWA France is shooting some interesting video at Cannes this week, and tweaking the agency's call letters ever so slightly in the process. There are times when big agency life looks quite good from afar. This is one of those times. …
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The Republican National Committee is using the domain name hopeisnthiring.com and the following video to help makes its point about the economy. In related news, Adweek reports that "digital is still just a sideshow; even in 2012, candidates of all kinds will spend what amounts to pennies on digital ads, at least compared to the billions they’ll lavish on their television spots." Ken Goldstein, president of …
A new survey from the Association of National Advertisers looks at changes in digital-agency compensation. A retainer plus project fees is now the predominant form of digital agency pay, with 66% of marketers using that approach in 2011, up from only 37% in 2009. The survey also found a growing number of marketers using a larger number of shops. This year, 44% reported using five or more digital agencies, up …
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Australia's Ad News is running a piece on the value of a good "suit" by Chris Kay, Head of Account Management at BMF, which is one of the country's most creative shops. The ability to spot an opportunity where no-one else can, to build the nub of a thought into a fully grown idea, the drive to lead a team from good to great, and the nous to maximize all revenue opportunities; are the characteristics of a hard …
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Miles Young is CEO of Ogilvy & Mather Worldwide. He makes Cannes sound like work, but I'm pretty certain a high percentage of people actually working in the ad business would be pleased to step away from their desks for a week of fun in the sun. Young also downgrades his digital peers in this video. "They're a long way still from selling solutions. At the end of the day you need a creative solution, a …
BBR Saatchi & Saatchi Israel issued a brief meant to spark fresh ideas from the global advertising community that could help foster a new peace between Jews and Arabs. The Objective Rather than ‘out of date’ policies, we need 'out of the box' solutions. Let’s show the world that creative minds at their best can inspire even political leaders. The Task Send us your original, creative and truly inspiring …
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For the title of their new book, Jamie Turner and Reshma Shah didn’t go to Cleversville. They went straight for the gut with How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. The title is a little misleading; you’re not going to get a secret code word that gets dollars flowing; instead, Turner and Shaw lay out a more basic methodology of planning, …
Continue Reading about How To Make Money With Social Media Offers More Than Just “Send Me $5 Now” →
As you may know, we're trying to raise money to improve our editorial product. Thus far, the campaign has been a failure. But you know what Wieden+Kennedy says about failure, right? "Fail harder." That's what we've been doing. Now, I want to give you a look at some behind the scenes conversations regarding the campaign and how we're making changes to improve it. After consulting with Friend of AdPulp (FoA), …
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