Apply Some Creative Thinking And Anything–Even Peace–Is Possible

BBR Saatchi & Saatchi Israel issued a brief meant to spark fresh ideas from the global advertising community that could help foster a new peace between Jews and Arabs.

The Objective
Rather than ‘out of date’ policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.

The Task
Send us your original, creative and truly inspiring suggestions for how to bring Israelis and Palestinians closer together.

The Result
The most inspiring solutions will be selected by a joint panel of Israeli Jews and Arabs from the BBR group. The Winner will recieve a ticket to the 2011 Cannes Lions and who knows, may even win a Nobel peace prize.

Campaign is showcasing some of the entrants, including this “Tug of Rope” idea from Alice Bottaro and Francesco Basile of Italy:

Another humorous solution to this so-not-funny problem (from John Griffiths in the UK): “Too little zinc in the diet makes you short tempered. Marmite is full of zinc. If you could get enough people to eat Marmite on toast, it would reduce aggression levels to well within the global average.”

The winning entry will be announced in Cannes this Thursday.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.