Hope Isn’t Hiring Dot Com

The Republican National Committee is using the domain name hopeisnthiring.com and the following video to help makes its point about the economy.

In related news, Adweek reports that “digital is still just a sideshow; even in 2012, candidates of all kinds will spend what amounts to pennies on digital ads, at least compared to the billions they’ll lavish on their television spots.”

Ken Goldstein, president of Campaign Media Analysis Group, says, digital “is a fabulous tool for organizing, stimulating your supporters, general outreach, and fundraising so that a lot of money can be spent on TV.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.