Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. By the age of 15, he was working full-time as a shipping clerk's helper for $5 per week. Rubicam liked to read short stories written by O. Henry. The author inspired him to get to …
To Talk Texan, Say It With Shiner
People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, "Shiner." When you like the beer a lot, you might say, "It's a good' ern." In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by some of the state's best creative agencies. It's now time to add a new one to the list. Austin-based Bakery has …
There Is No Ad Industry ‘War For Talent’ And There Never Has Been
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …
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When You Fail to Reward Talent and You Run from Conflict, You Lose
Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some cases, to cut back on the amount of work they take on. Digiday recently asked an anonymous …
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How to Improve Your ‘Digital Body Language’ and Be Understood
Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …
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How To Rosé the Snoop Dogg Way
Wine marketing is oftentimes painfully boring. I'd rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it's Snoop Doggy Dogg's turn. Snoop Dogg and 19 Crimes introduce their newest wine: Snoop Cali …
The Richards Group and Tommy Lee Jones Make A Short Western
Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation's top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The Richards Group to make a …
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Billie Eilish and Adobe Do the Celebrity Endorsement Dance
Billie Eilish is a superstar with a shelf full of Grammys. She's also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let's tune in to Ms. Eilish's pop music. https://youtu.be/fSr85N64BA0 Billie Eilish is a force and a powerful voice for women and …
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