Advertising News and Know-How
Having lived in Atlanta for a good portion of my life, I'm accustomed to seeing tourism commercials advertising Southeastern US tourism destinations. But now that I'm 2500 miles away, it's a little odd. It'd take me a good 10 hours of travel to get from Seattle down to, say, Panama City. Not that it doesn't look attractive this time of year. But I think BP is wasting a good deal of money on some very not-targeted …
Continue Reading about BP Spills Lots Of Money On Slick Gulf Tourism Spots →
The iPhone is now better equipped than ever to present news of the day, thanks to the recent launch of two new apps (both already popular on the iPad), Flipboard and CNN-owned Zite. According to Fast Company, Flipboard, like Zite, makes it very easy to read collected content from all your favorite publications. Time helps explain the differences between the leading players in this space: In some …
Continue Reading about News Is Looking Good On The iPhone All of A Sudden →
Michael Arrington created a major media brand with TechCrunch, built it into a profitable business, sold it and now is witnessing its demise at the hands of its new owners. All this in a few short years. Naturally, he has something to say about it. Other than dial up, TechCrunch is/was the most profitable and fastest growing business unit inside of AOL. That, ultimately, is why everything fell apart. …
I’m not quite sure what it means when you call yourself “The Chuck Norris of Branding,” as John Morgan does. But if you’re looking for a dose of marketing knowledge laced with a bit of aggression, you’ll find it in his book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise and Stand Out From The Competition. Morgan does something in this book that I haven’t really seen …
Continue Reading about Brand Against The Machine Shows You How To Get Control Again →
KLM Royal Dutch Airlines isn't just delivering you to Europe's finest destinations, the airline wants to hook you up in the sky, as well. According to USA Today, KLM is launching a "meet and seat" service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests. Travelers will be able to link Facebook and LinkedIn profiles to their check-in …
Continue Reading about Not All Social Media Solutions Are Social, Or Solutions →
The Denver Egotist asked advertising pros in Colorado what they learned this year. Naturally, they've uncovered some interesting results. I particularly like Evan Fry's response. Sure, I learned a shit-ton about clients, business realities, finance, revenue models, leadership, empowerment, allowing folks to succeed on their own (or fail, and thereby succeed), fearlessness, change, pushing, allowing, etc. But …
Continue Reading about Front Range Creatives Reflect On Lessons Learned In 2011 →
"Remember all that stuff people were saying 15 years ago about the Internet's capacity for disintermediation? It's all coming true now," argues Fortune contributor Dan Mitchell. Case in point, comedian Louis C.K. is selling his latest standup special directly to the public at $5 a pop. In the first three days on the market, C.K. brought in $500,000 in revenue. Mitchell believes "the fact that no big …
Continue Reading about Fans Will Gladly Pay $5 Directly To The Artist For A DRM-free Download →
According to Ad Age, McDonald's will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year. "We thought putting a face on the quality of the food story would be a unique way to approach this," said U.S. Chief Marketing Officer Neil Golden. "We acknowledge that there are questions about where our food comes from. I believe we've got an opportunity to accentuate that part of our …
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