Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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FedEx Man Takes His Job And Shoves It

FedEx charges a good deal of money to move precious packages around the world in very few hours. It's a high wire act, and the holidays add considerable pressure on the company's staff to perform. Sadly, not every staffer is able to perform up to the company's standards, a fact that will be made increasingly evident, thanks to the number of cell phone cameras, and home security cameras in play today. The …

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The Ad Industry Is Quite Cold To Brands That Aren’t Cool

In the course of my career, I've done a lot of good work for brands that simply weren't cool. And if you're an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction -- even when there's good marketing behind those brands. For advertising professionals, the struggle occurs because we know even mundane brands are …

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10 Things I Learned or Relearned This Year

Inspired by the series of posts on The Denver Egotist... 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For many people, I am David Burn, Editor of AdPulp, not David Burn the copywriter/brand builder who actually practices the things he …

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