Advertising News and Know-How
RFPs are no fun. But a Request for Proposal may be a necessary evil for agencies in need of new business--and every agency is in need of new business. As you can see from the attached graphic, Mirren Business Development in New York City dangles RFPs like candy in front of agency rainmakers. Mirren offers subscription rates to their exclusive content. Rates begin at $96/month for agencies with fewer …
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David Carr of The New York Times offers some food for thought in a year-end piece on changes in the media business. Here are three of his more cogent points: 1) Every cable channel with two nickels and more than a few digital enterprises is financing the kind of narrative television that used to be available only at a certain time on a certain network. 2) Our media identity is becoming ubiquitous, and …
Continue Reading about Shifting Sands Form New Media and Marcom Layers →
TV spots for a social network... That's a plus. I have a Google+ account, but like so many services that I sign up for, it's goes mostly unused. Because I am already committed to updating Facebook, Twitter, my blogs, Flickr, Instagram and Tumblr. So Google needs to get my attention. They're using celebrities to do so, then they back that up with a classic feature/benefit approach. For …
I'm happy to announce the Kindle version of my book is now available for just $2.99! That's about 3 cents a column. If you have an iPad with the Kindle App, it's an instant download for you, too. Thanks for your support, and have a Merry Christmas. …
Continue Reading about Get Your Instant Fix Of “View From The Cheap Seats” →
How does brands get people to "Like" them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social. Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that's okay. Someone needs to point out how silly and/or sad they look, and North Social is just the team to do it. …
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. "Instagram allows you to create visual stories with an artfulness and elegance and a special kind of gravitas that’s at the heart of good content," Handley writes. She adds, "The images on Instagram are at once intimate and broadly appealing, at once personal and universal. …
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Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy's POV, Goodby's new spot is sort of cool. But is it cool enough to help people care about the NBA again? Here's the original: …
Continue Reading about So Happy To Be Making Millions of Dollars Together →
Mother Jones asked Maria Popova of Brain Pickings some interesting questions about her work habits, how her parents feel about her chosen career, her ability to stay in the U.S. on a work visa (she's from Bulgaria), and more. Here's a small slice of the interview with Popova: With Brain Pickings, especially, whenever I look at a piece of content I think "Can I add something to it? Can I add some depth and …
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