Adpulp

Advertising News and Know-How

Advertising News and Know-How Since 2004

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The Ad Industry Is Quite Cold To Brands That Aren’t Cool

In the course of my career, I've done a lot of good work for brands that simply weren't cool. And if you're an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction -- even when there's good marketing behind those brands. For advertising professionals, the struggle occurs because we know even mundane brands are …

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10 Things I Learned or Relearned This Year

Inspired by the series of posts on The Denver Egotist... 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For many people, I am David Burn, Editor of AdPulp, not David Burn the copywriter/brand builder who actually practices the things he …

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Newt Gingrich Might Wanna Divorce Himself From This Endorsement

When you run a website dedicated to letting spouses cheat, I guess you don't spend too much time fretting about using prominent politicians in your ads. Here's a billboard for AshleyMadison.com: The blog The Morning Call has more, quoting Noel Biderman, the founder of AshleyMadison: "Gingrich proves that marital fidelity has no bearing on someone's ability to do a job. Rather than judge him, Americans have …

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